through play
Strategy through play
The foundation of the method

The history of LEGO SERIOUS PLAY

In 1995, the successful LEGO company was faced with new challenges, such as the emergence of video games. Under the leadership of Kjeld Kirk Kristiansen, the company embarked on a search for innovative strategic approaches.

An experiment with potential

At the time, Professors Johan Roos and Bart Victor of the Institute of Management Development in Lausanne (IMD) in Lausanne were exploring new approaches to strategy development. Given the existing collaboration between IMD and LEGO, it made sense to join forces. Kjeld Kirk Kristiansen was dissatisfied with the company’s previous internal strategy approaches and saw the two professors as ideal sparring partners. However, something was still missing.

The missing brick

an expert in learning processes, joined the team in 1999 and brought the necessary change. Under the leadership of Robert Rasmussen, and later with the support of , the was systematically developed from the end of 1999. Eventually, the idea became a robust method: LSP officially launched in 2002.

In 1999, Robert Rasmussen, an expert in learning processes, joined the team and brought about the necessary change. Under his guidance, and later with the support of Per Kristiansen, systematic work began on the development of the LEGO SERIOUS PLAY (LSP) method. Eventually, the idea developed into a powerful methodology:
LSP was officially launched in 2002.


From history to the present

The method was originally funded by Executive Discovery, a company owned by Kjeld Kirk Kristiansen. In 2004, LEGO acquired the rights to the method. In 2010, the core idea of LSP was released under a Creative Commons licence and the Association of Master Trainers in the LEGO SERIOUS PLAY Method was established to ensure the quality of the method.

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