💥 BAM – Briques Autour du Monde 🌍 – Topic: Market research

by Mar 11, 2021English, Video French

💥 BAM – Briques Autour du Monde 🌍 is the first 🇫🇷 French webinar about the LEGO® SERIOUS PLAY® method. In this webinar series, French-speaking facilitators present how they use the method.

Here is a short summary of this epsiode:

Qualitative market research aims to gain deeper insights into a topic. This can be, for example, research into motivational structures, the functioning of prototypes or even expectations. True to the motto #stopWastingTime, Simona Orlandi uses LEGO SERIOUS PLAY to get to the bottom of her questions quickly and thoroughly.

Before that, we look at the so-called application technique AT3, the building of landscapes. This application technique can be used to prioritise or cluster ideas or possible solutions.

The founders of the series are the facilitators Laetitia Ramberti (French and Italian), Matthias Renner (German) and Nadia Benedetti (Italian). All three trained as facilitators in the LEGO SERIOUS PLAY Method at the Association of Master Trainers in the LEGO® SERIOUS PLAY® Method.


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